Minimal Watches

Watch Care Guide

Keep your timepiece in perfect condition — cleaning, storage, and maintenance tips to make your watch last a lifetime.

01
Everyday habits

Daily Care

Do
  • Wipe your watch with a soft, dry microfibre cloth at the end of each day
  • Remove your watch before sleeping to let your wrist breathe
  • Rotate between watches if you own more than one
  • Rinse with fresh water after saltwater or chlorine exposure
  • Check the crown is fully pushed in before any water exposure
Don't
  • Expose your watch to perfume, hairspray, or chemicals
  • Wear it during contact sports or heavy manual work
  • Leave it in direct sunlight or in a hot car for extended periods
  • Pull the crown out while the watch is in water
  • Drop or knock the case against hard surfaces
02
Keep it pristine

Cleaning Your Watch

1

Prepare your tools

Gather a soft microfibre cloth, a small soft-bristle brush (like a clean toothbrush), and a bowl of lukewarm water. Avoid any abrasive materials that could scratch the case or crystal.

2

Wipe the case and crystal

Use a lightly dampened microfibre cloth to gently wipe the case, lugs, and crystal. For stubborn marks, use a soft brush with a drop of mild soap — then rinse with a damp cloth.

3

Clean the strap separately

Leather straps should only be wiped dry — never submerged. Metal bracelets can be gently scrubbed with soapy water and a soft brush, then rinsed. Rubber or silicone straps can be rinsed under water.

4

Dry thoroughly

Pat dry with a clean microfibre cloth. Never use a hairdryer or direct heat. Let the watch air dry completely before storing or wearing again.

5

Polish if needed

For light surface scratches on the case, a specialist watch polishing cloth can help. For deeper scratches, we recommend professional servicing rather than DIY polishing.

How often?

A quick wipe daily, a gentle clean monthly, and a thorough cleaning every 3–6 months will keep your watch looking as good as the day you bought it.

Leather straps — special care

Never submerge a leather strap in water. Moisture weakens and discolours leather over time. If your strap gets wet, blot it immediately with a dry cloth and let it air dry away from heat. Consider switching to a metal or rubber strap for active use.

03
By material

Strap Care by Type

Leather

Wipe with a dry cloth only. Apply leather conditioner every 2–3 months. Keep away from water, perfume, and direct sun. Replace every 1–2 years with regular wear.

Metal / Stainless

Rinse with warm soapy water and a soft brush monthly. Dry thoroughly. Avoid harsh chemicals. Buff with a microfibre cloth to restore shine.

Rubber / Silicone

Rinse under water regularly. Wipe with mild soap for deeper cleaning. Avoid prolonged sun exposure which can cause cracking or fading over time.

Milanese Mesh

Rinse with warm water and use a soft brush to clean the fine mesh. Dry completely before wearing — trapped moisture can cause skin irritation.

Nylon / NATO

Machine washable on a gentle cycle or hand wash with mild soap. Air dry flat. Replace every year for hygiene — they are affordable and easy to swap.

Ceramic

Wipe with a soft damp cloth. Avoid dropping — ceramic is highly scratch-resistant but can chip or crack on impact. Do not use abrasive cleaners.

04
When not wearing it

Storage & Protection

Watch Box

Store in a dedicated watch box or roll. Keeps dust away and prevents scratches from contact with other jewellery or objects.

Temperature

Store at room temperature. Avoid extreme cold or heat — both can affect the lubricants inside the movement and battery life.

Humidity

Avoid damp environments. Moisture can corrode metal components over time. A dry, ventilated drawer or cabinet is ideal.

Magnets

Keep away from strong magnets — speakers, bag clasps, electronics. Magnetism can disrupt the movement and cause inaccuracy.

Long-term storage

If storing for more than a month, remove the battery (for quartz) or wind and set the watch before returning to use. For automatic watches, a watch winder keeps the movement active and lubricated.

05
Professional care

Servicing & Maintenance

Battery Replacement

Replace your quartz battery every 2–3 years, or when the second hand begins skipping. Do this promptly — a dead battery left inside can leak and damage the movement.

Water Resistance Test

Have water resistance tested annually if you swim with your watch. Seals degrade over time and a test ensures your watch remains protected as rated.

Full Service

A full professional service every 3–5 years includes cleaning, oiling, seal replacement, and movement inspection. It keeps your watch running accurately for years to come.

Signs your watch needs servicing

Losing or gaining more than 30 seconds per day, condensation under the crystal, a stiff or scratchy crown, reduced water resistance, or visible wear on the movement are all signs it's time for a professional check.

Have a question about your watch?