Privacy policy

Privacy Policy

Last updated: June 2025

At Poviko, we believe in keeping things clean — in design and in practice. This Privacy Policy explains clearly and honestly what personal information we collect when you shop with us, how we use it, who we share it with, and what rights you hold. No unnecessary language. Just what you need to know.

This policy applies to all customers of Poviko LTD (Company Number: 17271262), operating at https://poviko.com/.

1. Who We Are

Poviko LTD is the data controller responsible for your personal information. We design and sell minimal everyday watches — Women's Watches, Men's Watches, Classic Watches, and Gift Watches — crafted to be worn, not noticed.

Business Name: Poviko LTD
Company Number: 17271262
Address: 20 Wenlock Road, London, N1 7GU, United Kingdom
Email: support@poviko.com
Phone: +44 7418 608259
Business Hours: Monday–Friday, 9:00 AM – 6:00 PM (GMT)

2. What Data We Collect

When you browse or purchase from Poviko, we may collect the following:

Identity & Contact Data: Your name, email address, and phone number
Delivery & Billing Data: Your shipping and billing address
Payment Data: Payment card details, processed securely via our payment processor — we do not store card data directly
Technical & Usage Data: IP address, browser type, pages visited, time spent on site, and referral source
Cookie Data: Preferences, session information, and advertising identifiers via cookies and tracking technologies

3. How and Why We Use Your Data

We only use your data where we have a lawful basis to do so. Here is how we use it:

To process and fulfil your order — including dispatching your watch and communicating shipping updates
To provide customer support — responding to questions or concerns within 48 hours
To send transactional communications — order confirmations, tracking details, and delivery notifications
To improve our website — understanding how visitors interact with our pages using analytics
To serve relevant advertising — reaching people who may appreciate a well-made, minimal timepiece
To comply with legal obligations — including fraud prevention and financial record-keeping

4. Cookies and Tracking

We use cookies and similar technologies to keep our store functioning correctly and to understand how it is used. This includes essential cookies (required for checkout), analytics cookies (to measure site performance), and advertising cookies (to deliver relevant ads on other platforms). You may manage your cookie preferences via your browser settings at any time.

5. Third Parties We Work With

To operate our store and deliver your order worldwide, we share data with trusted third-party services:

Shopify Payments — secure payment processing
Google Analytics — website usage and performance analytics
Meta / Facebook Pixel — advertising and retargeting
Shipping Carriers — including Royal Mail, USPS, Australia Post, and others — to fulfil worldwide delivery

These parties are only given the data necessary to perform their services. We do not sell your personal data to any third party.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy — typically for up to 7 years in line with UK financial and legal obligations. Where data is no longer required, it is securely deleted.

7. Data Security

We take appropriate technical and organisational measures to protect your data. Our store operates over encrypted HTTPS connections, payment data is handled via PCI-compliant processors, and access to customer information is restricted to authorised personnel only.

8. Your Rights Under GDPR (UK & EU Customers)

If you are located in the UK or European Union, you have the following rights regarding your personal data:

Right of Access — to request a copy of the data we hold about you
Right to Rectification — to correct inaccurate or incomplete data
Right to Erasure — to request deletion of your data where there is no lawful reason for us to retain it
Right to Data Portability — to receive your data in a structured, commonly used format
Right to Object — to object to processing based on legitimate interests or for direct marketing purposes
Right to Restrict Processing — to request that we limit how we use your data in certain circumstances

To exercise any of these rights, please contact us at support@poviko.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Your Rights Under CCPA (California Customers)

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

Right to Know — to request disclosure of the personal information we collect, use, and share
Right to Delete — to request deletion of personal information we have collected from you
Right to Opt-Out of Sale — we do not sell your personal information to third parties
Right to Non-Discrimination — we will not treat you differently for exercising your privacy rights

To submit a CCPA request, please email support@poviko.com with the subject line "CCPA Request".

10. Children's Privacy

Poviko's watches are designed for adults. We do not knowingly collect personal data from anyone under the age of 16. If you believe a minor has provided us with personal information, please contact us immediately and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised date. We encourage you to review it periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us. We aim to respond to all enquiries within 48 hours.